Content Marketing Services
Relevant and engaging content is a critical factor in every website’s success. Content is important because potential customers rely on it to determine the uniqueness, benefits, suitability, features, functions and specifications of products and services. Content is also a major factor in search engine rankings — search engines reward web pages that have good content with good rankings. Lastly, good web content establishes and reinforces a company’s credibility.
Why is content marketing Important? Because few can do it well, many do not realize the value of content and the degree to which the success of a website’s performance depends on it.
Engaging content is relevant and accurate, and paramount to SEO success. Relevant, precise, high-quality content engages potential customers and demonstrates the trustworthiness of a site. Content should also be diverse — in addition to text, websites should leverage photos, interactive elements, graphics, infographics, PDFs and video.
Regularly updating content is another key to SEO success. Companies can get the most from search engine optimization by consistently replenishing and enhancing a site with new engaging content. By consistently updating web content, search engines re-index and rank web pages, maximizing the benefits of SEO.
Organizing content in a way that allows users to quickly find relevant information is another important part of a solid SEO strategy. Having a logically structured site helps users find the information they need so that the site becomes a resource. This lends credibility to the site and to the business.
SEO Copywriting Services
Because of the critical need for good content, White Hat Lab offers web copywriting services to get the job done quickly and well. White Hat Lab works with clients in whatever manner suits the client’s time, skills and budget. If White Hat Lab is doing the copywriting, the typical process includes:
- Reviewing existing marketing materials – current website (if applicable), brochures, catalogs, sell sheets, and any other printed material
- Interviewing the experts to get first-hand facts and information about products and services
- Checking competitors‘ websites and marketing materials
- Crafting the message – writing rich web content that includes target keyphrases “baked into” the material, and emphasizes the features, benefits, and uniqueness of products and services
- Creating diverse content by working with graphic designers, photographers, and videographers to develop rich images and media that support the text and make visually appealing web pages
- Emphasizing the Call-to-Action so potential customers know exactly what to do when they are ready to proceed with a sales inquiry or purchase
Benefits of Content Marketing Services
- For over 15 years, White Hat Lab has created web content for companies that specialize in manufacturing industrial products and in providing highly technical engineering services. White Hat Lab also has experience crafting content for companies that offer consumer products, professional services, and nonprofit services.
- Many of White Hat Lab’s client pages are well-ranked on search engines since the SEO copywriting is “baked in.” In other words, the content White Hat Lab creates is already optimized, which saves a step in SEO. The makes the process effective and efficient.
- The short-term downside of outsourcing web copy writing is the additional cost. On the other hand, the short-term benefit of having a website launched and producing results quickly, combined with the long-term benefit of having optimized web content created by an SEO copywriter, can easily outweigh the initial cost of outsourcing.
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