White Hat Lab is a full-service search engine optimization (SEO) and online marketing consulting firm servicing New Hampshire and the larger New England region.

WHITE HAT LAB PHILOSOPHY

White Hat Lab believes that a continual improvement process is the key to success in web marketing. These ongoing efforts ensure that current activities are tracked and measured while new opportunities are explored. For this process to work, it requires the active participation of the client. White Hat Lab also follows a continual improvement philosophy with regards to staying up to date on trends and new methods

White Hat Lab Resources and Partners

White Hat Lab performs many services directly and works
with many providers with various areas of expertise, including:

• Web design and development
• Graphic design – logos, web graphics, print graphics
• Photography – on location or in studio
• Print media – Brochures, Flyers, Catalogs, Mailers, etc.
• Video – filming, production, editing

White Hat Lab is committed to using these best of breed providers to create the best website possible and support that website with whatever digital or traditional marketing resources are needed. Each engagement is customized to successfully optimize the client’s entire online presence.

Gary Barnes, Founder

Utilizing over 21 years of SEO and online marketing experience,
Gary Barnes has a proven track record of helping clients
maximize the performance of their websites and develop
successful web marketing strategies.
His specialties include online marketing strategy, search engine
optimization, content marketing, project management, social
media, and web analytics.
Gary comes from a technical background, starting in 1996 as a
web developer and technical manager for both large and mid-
sized companies along with developing his own website
development business.

As the business world began to realize the potential of the internet and the emerging search engines, Gary shifted focus to online marketing. In San Diego from 1997-2004, he worked as an in-house internet marketer and developed an independent online marketing consulting practice. Moving to Philadelphia in 2005, Gary provided SEO and online marketing services for an economic development consultancy focused on manufacturing and, in 2010, became a partner in a full-service SEO and online marketing firm for 14 years.

As the principal of White Hat Lab, Gary continues doing what he loves to do: helping B2B companies plan, develop & sustain effective SEO programs to increase engagement, generate leads and drive revenue growth.

White Hat offers highly personalized service, strategic planning, customized programs and quarterly or monthly meetings to analyze results, adapt as needed and plan for the next month or quarter. Accountability, project management and a focus on leveraging data for effective decision making is fundamental to my client’s track record of success.

The main client base consists of manufacturers and engineered product companies, suppliers, or distributors.

However, Gary has worked to market a diverse range of products and services, including:

Audio Visual Production and Installation
Building Envelope Systems
Building Product Supply
Cable & Cable Assemblies
Commercial Collections
Consumer Goods
Custom Label and Flexible Packaging
Custom Force Sensors
Custom Temperature Measurement & Control Devices
Die Casting
Fabric, Trim and Furnishings
Finance Consulting
Fluoropolymer Tank and Vessel Lining
Industrial Springs
Insulation Fabrication
Laboratory Equipment
Lean Manufacturing Consulting
Legal Services
Litigation Support
Medical Devices
Metal Polishing
Real Estate
Stainless Steel & Other Metal Sales

Gary is a Denison University graduate with a B.A. in History.

Structures

White Hat Lab offers several flexible structures so that clients can get the services they need without the constraints of a rigid plan.

Quarterly Structure

For clients who have optimized websites, White Hat Lab recommends quarterly or monthly on-site meetings that provide the framework for continual improvement. This structure involves a quarterly block of SEO service hours, usually 24, 36, or 40 hours per quarter on a fixed price-per-quarter basis. The team analyzes performance and web analytics and then creates an action plan for the following period.

Hourly Block Structure

White Hat Lab offers blocks of dedicated time for clients who need to build a new website, or for clients who need White Hat Lab’s SEO expertise but require more flexibility in the utilization of the designated hours. White Hat Lab customizes plans to clients’ needs and budgets.