The only constant in life is change. And the world of marketing is going through a tremendous change right now. Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. As marketers, this is an essential advantage.

AI marketing combines AI technologies with customer and brand experience data to provide highly precise insights into your customer journey and market trends. AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace.

AI-driven marketing is set to drive 45% of the total global economy by 2030. It’s poised to do so in several ways such as data-driven product enhancements, personalized services and influencing consumer demand.

Social media listening

When social marketing is powered by AI, it increases your efficiency by taking social listening to a whole new level. For example, Sprout’s upcoming Queries by AI Assist feature will use OpenAI’s GPT model to serve up a vast range of suggested terms to include in your tracking, helping marketers discover essential audience insights faster.

AI algorithms use aspect-clustering to identify and extract relevant details from social listening data that can span millions of data points in real time. They help you cut through the noise and gain a deep understanding of the customer’s mind through social media sentiment analysis. This allows you to anticipate your customers’ next move and take strategic actions for intended results.

Content generation

Intelligent social media management tools, like Sprout, analyze voice of customer (VoC) data in social posts and reviews to inform what content your target audience is most interested in. Check out how the Atlanta Hawks use Sprout’s Tagging feature for this very purpose.

AI-powered platforms also identify keywords and triggers to help you develop compelling posts, respond better to customer comments and inspire more impactful product descriptions for your website. All these add to your efforts toward brand engagement for an increase in market share and improved earnings.

AI-generated ideas can also make your nurture campaigns more successful. They help you create compelling communications to reinforce relationships with prospects at each level of the sales funnel. AI prompts can help you develop email subject lines that get better open rates, develop personalized content adapted to buyer personas, drive conversations based on intent and engage with each prospect/client individually. This leads to stronger connections and loyalty that stimulate your sales.

Automation

AI-driven smart automation empowers social media managers and customer service teams to improve operational efficiency through lexical and statistical-based triggers that drive intelligent workflows.

It helps you achieve business goals efficiently by taking the guesswork out of tasks, such as scheduling posts at optimal times for the greatest impact or categorizing incoming messages. It also enables a unified brand voice in customer communications and cuts response time in half through rules-based features, like our Suggested Replies.

Audience segmentation and personalization

AI marketing can drive your omnichannel business strategies based on market segmentation, aligning your campaigns with customers who are most likely to buy your product or offering.

You can also leverage programmatic advertising to streamline the process of selecting and setting up digital ads for the most return on investment (ROI). This enables more personalized marketing tactics to nurture brand loyalty and create powerful brand awareness campaigns.

Data analysis for customer insights

AI and machine learning give critical customer insights on a range of aspects to help you make strategic marketing decisions. Get deep insights into audience sentiment around your brand, and a full audit of your customer care team’s performance and social media engagement metrics.

This can empower you to quickly adapt to changing market trends, prioritize budgets based on what aspects need the most investment and deepen customer relationships.

Reputation management

When it comes to brand reputation, let’s be honest, there are some things in your control, while some just aren’t. Social media has made brands more susceptible to scrutiny than ever before. But with AI-enabled brand reputation management, you can avert a potential brand threat before it turns into a big issue.

Monitoring negative sentiments in real-time, choosing the right influencers and ambassadors and providing proactive customer care–all this can be achieved seamlessly with AI marketing tools.

Competitive intelligence

AI tools can help you spot opportunities to improve your products and offerings and fill market gaps. Discern your competitors’ share of voice and find smart ways to be agile in a competitive market. Also, compare your social performance to your competitors via competitive benchmarking. This enables you to maneuver your strategy accordingly or adjust your benchmarks, so you maintain a competitive edge.

Multilingual advantage

A global presence must consider cross-cultural elements along with providing prompt and efficient customer care. AI marketing tools can extract customer insights from multilingual data effortlessly so you know which strategy will likely be the most successful in a particular geography. You can also ensure your intended audience finds your social posts, responses and advertisements relatable and adhering to their cultural standards.