White Hat Lab helps clients develop websites that incorporate smart SEO strategies from the beginning. White Hat Lab acts as a liaison between clients and developers to ensure that results-generating SEO strategies are incorporated during every step of the design and development process. By focusing on business goals and intended results during the design and development process, White Hat Lab’s clients end up with highly functional, results-driven sites that also utilize appealing design elements.
White Hat Lab’s Philosophy on Web Development
White Hat Lab believes that business results, rather than design, should take center stage when developing a new website. Design, development, e-commerce implementations, and applications development can help achieve measurable business results, but they should reinforce, not overshadow, a business’s overarching goals during the development process. White Hat Lab helps clients effectively deploy all of these tools within the context of a solid SEO strategy.
Website Design and Development Services
White Hat Lab helps clients optimize existing websites or build websites from scratch. Building a new website is preferable to optimizing an existing site so that SEO strategies can be incorporated, or “baked in,” from the start.
Optimize an Existing Website
If a client has a workable website with good design and structure, White Hat Lab will customize a plan to update, optimize, and improve the site’s online presence. This typically includes optimizing meta tags, updating existing content, and adding new content based on keyword research pertaining to pertinent products or services. White Hat Lab also incorporates a link building strategy and other web marketing tactics. Our website evaluation service can provide good intelligence on the suitability of the current website.
Build a New, Optimized Website
White Hat Lab acts as a site architect for clients who need to build a website from the ground up. After taking a deep dive into a client’s products, services, and target audience, White Hat Lab drafts a blueprint for the new site. Throughout the process, White Hat Lab considers the client’s current users, potential new customers, branding, necessary website features and functions, and the need for future site expansion.
White Hat Lab helps clients engage designers and developers, and the White Hat Lab team monitors design and development activities. White Hat Lab also assists with SEO copywriting, gathering or producing photos and videos, creating product catalogs, and generating content. This hands-on process ensures that SEO is seamlessly incorporated in the client’s website from the start. White Hat Lab’s team also helps review, test, and launch the new site. If the new site replaces an older version, White Hat Lab orchestrates the transition so that clients retain all previous search engine rankings.
| Contact White Hat Lab White Hat Lab is looking for a few good companies to work with on paid search advertising… companies that want to get more out of their website and online marketing. Interested? Contact White Hat Lab now to start getting results. |