Benefits of Using White Hat Lab

White Hat Lab has implemented successful paid search advertising campaigns for many clients. White Hat Lab’s emphasis on customization and flexibility helps control costs. Additionally, White Hat Lab’s spend analysis and continual improvement philosophy can reduce cost and ensure clients get the most out of each ad campaign.

While some paid search advertising providers create client ad campaign accounts in their own names, White Hat Lab creates accounts in clients’ names. This means there is no loss of continuity or history if the work is later taken over by the client.

White Hat Lab is a certified Google Partner. The team works closely with a dedicated Google Representative and meets all requirements necessary to maintain this certification.

As a certified Google Partner, White Hat Lab is required to post Google’s AdWords Disclosure Notice /Advertiser Guide: Working with a Third-Party Partners here. White Hat Lab follows Google’s guidelines to provide clients with transparency in client engagements for paid search advertising.

Paid Search Advertising Approach

White Hat Lab’s typical strategy is to augment clients’ organic SEO activities. Paid search advertising supports SEO, but is typically not the primary — and certainly not the only — online marketing activity.

White Hat Lab recommends implementing paid search advertising during:

• The initial phase of SEO work as organic rankings are being earned
• The development of a new site to align with new SEO strategies and be ready for site promotion when launched
• When launching a website on a new domain. New domains inherently have low link popularity, so it is necessary to bolster SEO with a robust advertising strategy.

In addition to getting more web traffic for certain keyphrases, a solid paid search advertising strategy can help test new keyphrases, check their current popularity, and determine whether or not they produce qualified leads. White Hat Lab also advises using it as a competitive strategy when competitors rely heavily on it. Lastly, White Hat Lab recommends maintaining the strategy when metrics indicate it is providing a good return on investment.